Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce added expenses, it can lead to higher accuracy and even more reputable information


Pixel monitoring uses a piece of code to sign up conversions on your internet site. It's very easy to set up and less susceptible to advertisement blockers.

1. Extra accurate data
The conventional technique of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser privacy policies. This means that the data being sent out to Google Advertisements, Facebook Manager and various other systems is less accurate than it should be.

Server-side tracking is an extra safe and secure alternative that assists to bypass these limitations, as it's packed from your own domain and dealt with as first-party code, suggesting it's much less likely to be affected by ad blockers or various other protection procedures. This supplies much more accurate information and an extra total photo of user trips throughout channels.

Additionally, this type of monitoring enables companies to track conversions outside of the internet site, such as call and in-store check outs, which can be challenging for pixel-based tracking. This adaptability provides online marketers more possession over the information they send, and makes it easier to follow different data regulations. It's likewise a lot much less prone to fraud, as it's harder for deceitful actors to adjust the system by changing the postback URL.

2. Much better control over data.
Server-side monitoring enables businesses to accumulate and enhance information before sending it to third-party analytics/advertising platforms. This enhances data efficiency and accuracy, which can aid marketing professionals make more educated marketing choices.

Traditional pixel monitoring depends on JavaScript tracking codes that are positioned in web site visitors' web browsers. These tracking codes are often obstructed by ad blockers, which can lead to data collection disruptions and inaccurate outcomes. Server-side tracking allows businesses to bypass these restrictions and provide precise, regular data that is much less vulnerable to disturbance.

This type of monitoring additionally enables organizations affiliate fraud detection software to track conversions that take place beyond the site, like telephone call and in-store acquisitions. This is essential given that new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is more reputable for organizations seeking to adjust to these adjustments.

3. Less susceptible to fraudulence
Server-side tracking allows organizations to manipulate information hauls prior to it reaches 3rd party endpoints, boosting safety and security and personal privacy. This is specifically important as different internet browsers and systems increasingly alter just how they handle cookies. For example, in iphone 14, Safari will just supply first-party cookie data and will not enable pixel-based monitoring. Making use of server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your website.

Additionally, server-side monitoring allows you to record user data directly on your own web servers. This removes dependancy on 3rd parties, which can be prone to breaches and privacy violations.

A server-side tracking system is a set of instructions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a tiny item of code on your page to accumulate information from customers.

4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the website's own server, bypassing internet internet browser restrictions. This indicates that data gathered by the website/app is first sent to the server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it generally extra reputable. Because of this, it's less prone to data obstacles brought on by things like a broken connection or an energetic advertisement blocker being installed.

With OWOX BI's Server-Side Tracking, your organization can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the server. This permits you to have even more precise data and aids make sure compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the monitoring limitations enforced by web browsers and ad blockers.