Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of shopping businesses are turning to server-side tracking as a means to improve their data collection procedures. While it requires much more technical knowledge than routine GTM and might introduce extra prices, it can lead to greater precision and more dependable information


Pixel tracking utilizes a piece of code to register conversions on your web site. It's simple to set up and less susceptible to ad blockers.

1. Much more accurate data
The traditional method of tracking conversions on a website, using pixels, is having difficulty with changing browser personal privacy plans. This suggests that the information being sent out to Google Ads, Facebook Business Manager and other platforms is much less exact than it needs to be.

Server-side monitoring is a much more protected choice that helps to bypass these restrictions, as it's filled from your very own domain name and treated as first-party code, implying it's less likely to be influenced by advertisement blockers or various other safety procedures. This offers much more accurate information and a much more total picture of user trips throughout channels.

On top of that, this kind of tracking permits companies to track conversions beyond the web site, such as phone calls and in-store visits, which can be tough for pixel-based tracking. This adaptability provides online marketers more possession over the data they send out, and makes it simpler to follow different data legislations. It's also a whole lot less at risk to scams, as it's more difficult for deceitful actors to control the system by altering the postback link.

2. Better control over information.
Server-side tracking permits businesses to accumulate and enrich information before sending it to third-party analytics/advertising systems. This improves information efficiency and accuracy, which can aid online marketers make even more educated advertising and marketing decisions.

Typical pixel tracking counts on JavaScript tracking codes that are placed in web site site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can result in data collection disturbances and incorrect outcomes. Server-side tracking allows organizations to bypass these limitations and supply accurate, constant information that KPI tracking software is less vulnerable to disturbance.

This type of tracking additionally allows companies to track conversions that happen outside of the site, like call and in-store purchases. This is essential given that new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is extra dependable for organizations seeking to adapt to these modifications.

3. Much less vulnerable to fraud
Server-side tracking allows organizations to manipulate data payloads prior to it gets to third party endpoints, improving safety and security and personal privacy. This is specifically important as different web browsers and systems significantly transform how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.

In addition, server-side tracking enables you to catch individual data directly by yourself web servers. This removes dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.

A server-side tracking system is a set of instructions that tells your website's server what events to record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. In contrast, pixel tracking is an alternative approach that makes use of a tiny item of code on your page to accumulate information from individuals.

4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the website's own web server, bypassing internet internet browser restrictions. This indicates that data collected by the website/app is first sent to the web server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this technique is that it lowers the extent of data management and provides companies much more control over transmission, making it usually extra dependable. Consequently, it's much less vulnerable to information obstacles brought on by things like a broken connection or an energetic advertisement blocker being mounted.

With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed directly to your advertising and marketing tools on the server. This permits you to have even more precise data and helps ensure conformity with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the monitoring restrictions enforced by web browsers and ad blockers.